There are various advertising laws in India that govern advertisements in print and online, social media, television, and other sources.
ASCI (Advertising Standards Council of India) is one such governing body. This is a voluntary and non-statutory body established in 1985 with the aim to safeguard the interests of Indian consumers through self-regulation in various forms of advertisements.
The body has created an ASCI Code, also called Code of Ethics for Advertising in India, which is not mandatory to follow, but companies can voluntarily follow them to maintain a decorum in advertising.
If you want to file a complaint against any company for falsely advertising a product, you can contact Online Legal Center for step-by-step guidance.
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You can file a complaint to ASCI through a letter addressed to the Secretary General of ASCI at the Mumbai address, or through email, or online at the website of ASCI. There is also a toll free number and other phone numbers, including WhatsApp number (you can get them at the website). The Consumer Complaints Council (CCC) of ASCI will look into the matter and decide accordingly. This may take a month’s time.
Red Bull company was sued by a consumer for its misleading advertising slogan, “Red Bull gives you wings.” The petitioner had claimed that he failed to develop wings even after consuming the energy drink for 10 years. The company was ordered to pay $10 to every Red Bull consumer since 2002 and it costs the company around $13 million for the class action suit.
Yes. The Department of Consumer Affairs (DoCA), which comes under the Ministry of Consumer Affairs, Food & Public Distribution, has opened a portal wherein people can lodge complaints. The portal is called Grievances against Misleading Advertisements (GAMA). You can visit the online portal and register an online complaint.
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